WEBAR GAME · MARKETING & COMMUNICATION
J-DAY AR GAME
WEBAR GAME
Bringing an iconic Danish Christmas tradition into augmented reality.
Khora created an accessible WebAR game that allowed people to interact with Tuborg Julebryg directly through their smartphones without downloading an app.
Client
TUBORG/ Wibroe, Duckert & Partners
Format
WEBAR GAME
Industry
MARKETING & COMMUNICATION
CONTEXT
Tuborg and Wibroe, Duckert & Partners wanted to strengthen the digital presence of Tuborg Julebryg and keep the iconic J Day tradition relevant throughout the Christmas period. The experience needed to be engaging, easy to access and available across smartphones and tablets.
SOLUTION
Khora developed a browser based WebAR game connected directly to Tuborg Julebryg cans and bottles. By scanning the packaging, users could open the game in their mobile browser and enter an interactive augmented reality experience within seconds. The solution worked across devices and removed the barrier of downloading a separate app.
IMPACT
The campaign generated strong interaction and gave Tuborg Julebryg an engaging digital presence during the Christmas period.
30,000+ Views during the first week
60,000+ Views within the first two weeks
