6DoF Visualization · MARketing

CARLSBERG BYEN

VIRTUAL APARTMENTS

An immersive 3D experience visualization the future Carlsberg City District to support sales and bring the development to life.

Client
CARLSBERG BYEN

Format
6DoF VR

Industry
MARKETING

CONTEXT

The former home to the world-famous Carlsberg Breweries in the heart of Copenhagen is being developed into the vibrant and diverse Carlsberg City District (Carlsberg Byen). By 2021 around 80% of the area will have been developed and by 2024 the Carlsberg City District is fully established

SOLUTION

We have worked very closely with Carlsberg Byen to fully understand and realize how the area will change and be built in the future. With a combination of drone surveying to 3D scan existing buildings, modeling from current renders and building from architectural models, we have covered the entire area in 3D space.

IMPACT

Carlsberg Byen has had a lot of success with their sales, and their staff has taken full ownership of running the VR experience after training sessions from Khora.