EMPATY TRAINING · HEALTHCARE
NOVO NORDISK
NOVO PATIENT VOICE
An immersive 360° film connecting employees with real patient experiences to strengthen empathy, purpose, and motivation.
Client
NOVO NORDISK
Format
360° Video
Industry
Healthcare
CONTEXT
Novo Nordisk employees work hard to advance treatments for chronic conditions like type 1 diabetes, but many rarely see the real-world impact of their efforts. To strengthen empathy and motivation, the company needed a way to connect employees more directly with patient experiences.
SOLUTION
Partnering with the Global Patient Voice team, we created a 360° film featuring three people living with type 1 diabetes. Filmed in their everyday environments, the immersive experience offers a candid, personal view into the challenges and resilience of managing the condition. Now part of employee onboarding, the film helps ground Novo Nordisk’s mission in real patient stories from day one.
IMPACT
The project deepened employee understanding of the human side of diabetes, strengthening emotional ties to Novo Nordisk’s purpose. Staff reported feeling more inspired and connected to the patients they ultimately serve, reinforcing the company’s patient-centered culture.
